Elemis is hosting a UK pop-up to promote the expansion of its bestselling Pro-Collagen franchise (facial skin care) into body care.
Four-day ‘The New Face of Bodycare Pop-up’ will take place in London this month and showcase the L’Occitane Group-owned spa brand’s new two-step ritual, Pro-Collagen Body Cleansing Balm and Pro-Collagen Marine Body Cream.
The body care range was a “natural” next for Elemis’ hero Pro-Collagen franchise,” John Mooney, Chief Brand Officer at Elemis, told Cosmetics Business, bringing the bestselling range’s skin care science beyond the face.
Elemis’ 22-year-old Pro-Collagen Marine Cream is a cult classic beauty product, with one unit of the moisturiser selling every 13 seconds globally.
One Pro-Collagen Cleansing Balm sells globally every ten seconds.
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“Pro-Collagen is one of our most trusted and high-performing franchises, backed by more than 20 years of expertise, and it has really set the benchmark for clinically-proven, results-driven skin care,” said Mooney.
“We identified a clear opportunity in the market… and we are seeing a real shift in consumer behaviour.
“People are thinking much more
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