Dermatological skin care brand SkinCeuticals has named model Sofia Richie Grainge as its Global Brand Partner.
The 25-year-old will star in the L'Oréal-owned brand’s upcoming campaign sharing her skin care routine using SkinCeuticals products, said to have been curated for her by dermatologist and brand partner Dr Mamina Turegano.
Consumers will be able to shop products used in the routine – named ‘The Sofia’ – including SkinCeuticals’ Simply Clean Cleanser, C E Ferulic, H.A. Intensifier, Triple Lipid Restore and Daily Brightening Sunscreen.
Richie Grainge said that the collaboration “came naturally”.
“I have always had a deep passion for skin care and finding the perfect set of products that are not only effective, but also complement my day-to-day routine.
“Through this partnership and Dr Mamina’s consultation, I was able to learn more in depth about SkinCeuticals’ integrated skin care approach and find the perfect routine that I am so excited to share.”
SkinCeuticals described the influencer, who has more than 76 million likes on TikTok and 11 million Instagram followers, as “a trusted voice for a new generation of skin care savvy audiences”.
“Sofia’s high standards for skin care innovation and her confidence in dermatologist expertise perfectly embody the values of SkinCeuticals,” said Julien Chardon, Global General Manager at SkinCeuticals.
“Sofia, together with Dr Mamina Turegano, are trusted voices who will educate generations of skin care enthusiasts about SkinCeuticals’ integrated skin care approach.”
Richie Grainge, the daughter of singer Lionel Richie, is no stranger to a beauty team-up.
She joined hair care brand K18 as an ambassador last year, starring in the brand’s first ever television advert.