Best initiatives for budding beauty founders offering funding, mentorship and more

By Lynsey Barber | Published: 10-Jun-2026
Retail Marketing Digital

From retailers such as Sephora, Boots and Ulta Beauty, to industry giants like L’Oréal, there are several programmes designed to help new brands and founders make it in the beauty world

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It can be a tough environment for beauty founders and new businesses right now, but there are initiatives out there designed to support them.

From mentoring and operational expertise to promotion in stores and online, Cosmetics Business details the schemes that could help take your beauty business from startup to global scale.

Sephora prize 

Sephora has launched a new programme to incubate European beauty brands, Sephora Prize, which is designed to discover, support, and scale companies from the region.

The winning brand will be offered three years of support that includes R&D guidance, mentoring and “extensive visibility sponsorship” across touchpoints.

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