The body mist revival is the casual countertrend to 'beast mode' scents

By Jo Allen | Published: 6-Nov-2023

The nostalgic format has been given a luxury upgrade, offering a lighter and more casual way to scent the body

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This article was originally published in the Bath & Body Trend Report. Receive your copy here

Given the distinct note of nostalgia that has wafted across fragrance and beauty in 2023, it is little wonder that body mists are also experiencing a resurgence.

The format – a favourite with teens in the 1990s and 2000s led by brands including Impulse and Charlie – has been upgraded in recent years with luxury and niche brands moving in with sophisticated yet ultra-wearable versions.

And they are soaring. Sales of prestige fragranced body mists have grown by 185% during the first half of 2023 in the US, according to Circana.

The body mist revival is the casual countertrend to 'beast mode' scents

“There’s an evolution in the types of body mist fragrances launching in the market now,” explains Greta Pagel, Fragrance Director at body and home fragrance brands Good Chemistry and Illume.

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