Dermatologists label 2023 the 'Year of the Neck' as the category is set to boom

By Jo Allen | Published: 21-Nov-2023

Consumer awareness of 'tech neck' is bringing this overlooked segment to the mainstream

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This article was originally published in the Bath & Body Trend Report. Receive your copy here

Thou shalt not neglect thy neck: it’s one of the ten commandments of skin care.

But while neck care products have been around for decades, the segment has never achieved the same mainstream investment as other targeted skin care such as the eye area – from either brands or consumers.

This is now changing. Dermatologists have labelled 2023 “the year of the neck” due, in part, to the sheer volume of questions they are now receiving from patients about the skin on this area of the body.

“There is more awareness from patients,” says New York City-based board-certified dermatologist Dr Roberta Del Campo.

“They are thinking about products for the neck and want to understand why they are different to facial products, and why treatments for the neck are done a little bit differently.”

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