Why ready-to-drink beverages are making a splash in beauty

By Jo Allen | Published: 16-Jan-2024

Beauty drinks with benefits will see double digit-growth in the next five years

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This article was originally published in the Cosmetics Business Supplements Trend Report.  Receive your copy here

The ring-pull has been cracked on a whole new ingestible beauty trend: beverages with benefits.

Ready-to-drink potions featuring ingredients such as collagen and vitamin C, biotin and hyaluronic acid, positioned for offering skin care benefits, are a niche but rapidly emerging category.

Forecast to rise by 11.17% to 2028 globally, to reach a value of $3.1bn, up from $1.6bn in 2022, according to market research company IMARC Group, beauty drinks are gaining “significant traction” as consumers increasingly prioritise holistic wellness approaches to attain glowing skin, healthy hair, and strong nails.

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