This article was originally published in the Hair Care Trend Report. Receive your copy here
But hair care brands are now backing another bedtime trend: overnight scalp serums.
Of course, overnight treatments are a time-tested method for treating hair.
Hair oils have been used as a night-time treatment for centuries to provide a conditioning benefit and also help to reduce damage from friction during sleeping, long before it was repackaged as ‘hair slugging’.
However, while oils sometimes need to be washed off in the morning to avoid strands from feeling greasy and limp, and prevent product build-up, Aveda’s Principal Scientist Alison Pawlus, PhD, says that this isn’t an issue with serums.
“Overnight serums for hair have an upper hand because they are lightweight formulas with new technologies and powerful actives, as in our case with Botanical Repair Strengthening Overnight Serum.
This serum has a carefully formulated blend of naturally derived ingredients with hair strengthening and damage repair benefits.”