This article was originally published in The Future of Beauty Trend Report. Receive your copy here
Inflammation is the body’s immune response to a stimulus, threat or trigger – be this an external one, such as an allergen or irritant, or internal stress. It is also a subject that’s setting the wellness world alight as we move into 2026.
According to the Spate Popularity Index – which combines data from Google Search and TikTok – searches for ‘inflammation’ across beauty and wellness grew 15.3% over the past year, and are predicted to grow 10.2% over the next 12 months. This increase is predominantly driven by wellness, with 32,900 average monthly (Google) searches for ‘inflammation’ under that category, versus just 16,500 under beauty, plus a massive 85.5% jump in overall searches for the term ‘inflammation supplement’ compared with last year.
However, burgeoning interest among skin care aficionados is reflected in overall searches for ‘skin inflammation’ growing 22.3% year-on-year.
“We are seeing a fundamental shift in how consumers understand their skin health,” says Jennifer Krouse, the former COO and CFO at Victoria Beckham Beauty, who this year launched the Manuka honey-powered skin care label Aunu.
“Increasingly, people self-identify as having sensitive skin that is easily irritated and inflamed,” she says. “Demand for gentle, efficacious products has surged as consumers make the connection between aggressive, high-performance routines and their skin’s chronic sensitivity and inflammation.
What’s driving this awareness, is the broader wellness movement. As the wellness industry continues to expand, people are adopting a more holistic view of health, recognising that inflammation isn’t isolated to one system. What happens inside the body directly manifests on the outside.”
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