Hourglass Cosmetics has named musician Olivia Dean as its new Global Brand Partner.
The Unilever-owned brand has onboarded the four-time Brit Award winner as it launches the second chapter of its complexion campaign – Any Time, Any Place, Any Where – fronted by Dean.
The campaign focuses on the ‘Any Place’ element, with Dean embarking on a train route through Europe, highlighting how beauty travels with consumers.
This follows the first campaign instalment, fronted by singer Gracie Abrams, which launched in Spring 2025.
“Partnering with Hourglass feels so instinctive,” said Dean.
“I have been a fan for years and already used the products in my own routine.
“I have always loved the natural glow of their products and how skin-focused it is.
“Beauty is personal for me.
“I never want to look different, just more like myself on a good day – and that is exactly what Hourglass gives me.”
Olivia Dean joins Hourglass Cosmetics as Global Brand Partner
In addition to the campaign, Dean’s new role with Hourglass will see her curate a series of exclusive product capsules, beginning with The Olivia Dean Edit.
The edit comprises complexion essentials, including Veil Hydrating Skin Tint, Vanish Airbrush Concealer, and the new Unreal Liquid Highlighter, selected by Dean as favourite formulas both on and off-stage.
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Brooke Blashill, Chief Marketing Officer, Hourglass, said: “Our partnership with Olivia is rooted in the shared values of creativity, intention, and modern self- expression.
“We are excited to collaborate across storytelling, product curation and immersive global experiences that continue to redefine luxury beauty today.”
As part of the partnership, Dean is set to co-create a series of intimate evenings that combine beauty and music, involving live performances, beauty discovery moments and curated guest experiences.
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