Hailey Bieber’s beauty brand Rhode has landed actress Sarah Pidgeon to front its spring launches.
The spring collection sees the e.l.f. Beauty-owned brand launch new spring-forward shades of three of its hero skus: Pocket Blush, Peptide Lip Tint and Lip Cases.
The campaign marks the first foray into beauty for Pidgeon, who plays Carolyn Bessette-Kennedy on Ryan Murphy’s Love Story: John F. Kennedy Jr. and Carolyn Bessette.
The collection includes two new shades of Rhode’s Pocket Blush: raspberry pink Teacup and pearly warm red Candy Apple.
The latter is the first red shade to join the line-up, with a warm red undertone and touches of gold and red pearls for a brightening, buildable finish.
Pidgeon fonts the new campaign, which sees Rhode extend its Pocket Blush, Peptide Lip Tint and Lip Case lines with new shades
Also new are two limited edition Peptide Lip Tint launches, driven by community and selected based on a consumer vote from a selection of in-progress shades.
Sweet Pea is a pearly warm pink, scented with fresh berry and jasmine.
Shimmery warm mauve shade Pretzel lands with a caramel-glazed pretzel scent.
Rhode’s viral phone cases are also getting new shades for spring, with two limited edition colourways set to launch.
Created to pair with the Peptide Lip Tint, both the Snap-On Lip Case and Lip Case will launch in pink Sweet Pea and mauve Pretzel for a limited time for all magsafe compatible iPhone models and cases, and iPhone 14 to 17 models.
Rhode’s spring launches will be available to shop from 9 March.
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