WGSN and sister company Coloro have unveiled ‘Radiant Earth’ as their colour of the year for 2028.
The global consumer trend forecaster and innovative colour system respectively believe the shade – Coloro code 017–42–31 – is set to become a defining colour in 2028, shaping cross-industry colour direction for the year and beyond.
The red shade is described as having an “inherent earthiness and sophistication”, with the colour predicted to become a “new, reliable yet assertive neutral”.
The colour is described as complementing raw and natural materials, such as ceramics, while also adding an element of warmth to man-made textiles and machined surfaces.
“In a world that often feels chaotic, we are seeing a shift toward emotions like resilience and flourishing,” said Stephanie Barnscher, Senior Colour Forecaster at WGSN.
“Radiant Earth perfectly anchors this emotional mindset, offering a grounded, reliable neutral that fosters deep-seated trust.
“For brands, this colour helps to create products and environments that feel both reassuringly nostalgic and confidently future-ready.”
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The colour draws on “the concept of afterglow”, with WGSN and Coloro predicting 2028 as “a period defined by inspired resilience and flourishing, as consumers create intimate environments that prioritise thriving over survival’.
Radiant Earth – Coloro code 017–42–31 – is set to become a defining colour in 2028
‘Radiant Earth’ claims to emerge in 2028 as a “pivotal hue”, with the shade set to “encourage a decisive shift away from fleeting emotions toward enduring stability”.
Barnscher continued: “For 2028, the demand is for colours with a grounding, permanent feel, moving beyond fleeting trends.
“Our colour of the year… offers a steady, lingering glow rather than a high-energy 'pop'.
“It is a shade that promotes a sense of real, lasting stability and is highly versatile.
“It is equally effective at providing soft, matte, high-gloss and iridescent finishes for everyday items, as well as lending organic warmth to high-tech or machined materials.”
Thorsten Traugott, VP of Global Sales at Coloro, added: “It translates confidently across textiles and contrasting material finishes, reinforcing its versatility across product categories.
“We look forward to helping brands bring the colour of the year 2028 to life with precision.”