Foundation Agency

Foundation is a specialist agency dedicated to helping beauty, health and wellness brands perfect their digital marketing. It’s a part of the Liberty Marketing Group, a collection of specialist digital agencies and consultancies all sharing the same purpose: unleashing online performance for brands that demand better. With more than 40 marketing experts, elite partnerships with companies such as Google and Meta, and years of experience working with brands like Benefit Cosmetics, Space NK and Tropic, working with Foundation, you can be sure that your brand is in safe hands

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Profile

We’re Foundation, the performance marketing agency for beauty brands that are committed to delivering enviable growth through paid media, SEO, social media, content and CRO. Our competitive industry moves at lightning pace, so brands need a partner who is experienced, trustworthy and passionate.

Our services include:

  • Paid Media - performance-driven campaigns across Meta, Google and TikTok.
  • SEO - long-term, search-led growth through technical SEO, content strategy and digital PR that drives high-intent traffic to help you own the top results at the bottom of the funnel.
  • Social Media - scroll-stopping creative and platform-native strategies that build brands, communities and revenue, helping you reach customers with content they can’t ignore.
  • Digital PR - helping grow your brand awareness through earning press coverage and targeted links.
  • Content - high-performing content that’s designed for both humans and algorithms, that fuels paid and organic success.
  • Conversion Rate Optimisation (CRO) - turning traffic into customers through testing, and insight-led UX improvements.
  • Strategy & Growth Consulting - senior-led guidance to help ambitious beauty brands unlock their next stage of growth.

Events

Foundation have hosted a number of events including national and local events for marketeers and beauty founders. We don’t have any events currently scheduled but do plan on hosting more in 2026.

Social Media

Foundation have hosted a number of events including national and local events for marketeers and beauty founders. We don’t have any events currently scheduled but do plan on hosting more in 2026.

 

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