Milk Makeup has named celebrity MUA Frank B as its first-ever Global Artistic Director.
Frank B, who brings more than 25 years of experience to the role, will work closely with Milk Makeup’s leadership and creative teams to ‘bring the brand's fashion-centric DNA to the forefront’.
The make-up artist, who has worked with singer Taylor Swift, Rhode founder Hailey Bieber and model Kendall Jenner, will also give strategic input on innovation and product development through an artistry-first lens.
As well as collaborating with the brand on the conception and execution of global campaigns.
As part of this newly created role, Frank B will also lead the development of a comprehensive artistry playbook.
The brand said Frank B will be “driving creativity” as Milk Makeup enters a new chapter.
Have you launched an innovative product, brand or campaign in the past 12 months? Then you could be in with a chance of winning at this year's new and improved Pure Beauty Awards 2026. Click here for more information.
“Frank B’s work is defined by a balance of bold expression and refined technique, an approach that aligns seamlessly with Milk Makeup’s creative heritage,” said Mazdack Rassi, co-founder and President, Milk Makeup.
“Milk Makeup was born out of the creative energy of Milk Studios – a space known for shaping culture across fashion, photography and art.
“That original ethos was about community, creativity, and self-expression without rules.
“Now, as Milk Makeup looks to deepen the connection with its roots, Frank B is the perfect partner in working with us to renew focus on bold artistry, cultural relevance, and the disruptive creative vision that first defined the brand’s identity.”
Related content:
- Anastasia Beverly Hills signs Antonela Roccuzzo as Global Brand Ambassador
- Euphoria MUA Donni Davy on Half Magic’s rise to the top and cracking the UK market
- Jo Malone London taps sisters Lizzy and Georgia May Jagger as Global Brand Ambassadors
- Elizabeth Arden taps Leighton Meester to front first perfume launch in eight years