This article was originally published in the Collaborations Trend Report. Receive your copy here.
There has long been an intimate connection between worlds of beauty, perfume and art.
The Shiseido Gallery, which the cosmetics giant opened in 1919, is the oldest art gallery still operating in Japan, while Estée Lauder has been a benefactor of art museums for decades.
Collaborations between fragrance and cosmetics brands, and artists or art institutions, on limited edition products featuring unique packaging designs, or even formulas inspired by their works, have been a popular expression of this connection.
Most recently, Guerlain collaborated with Maison Matisse for limited edition scent Jasmin Bonheur, with both the juice and packaging reflecting Henri Matisse’s work, Les Mille et Une Nuits.
And Floral Street’s latest launch in its four year partnership with the Van Gogh Museum is Sweet Almond Blossom perfume, inspired by the artist’s Almond Blossom masterpiece.
Commenting on the collaboration, Floral Street founder Michelle Feeney says: “It has enabled us to tell our story in a new creative way where the beauty of fine art and fine fragrance meet.”
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