This article was originally published in the Sun Care Trend Report Receive your copy here.
If the best innovations solve a problem, then it is no wonder that SPF products that have crushed the pain points of sunscreen reapplication are becoming bestsellers.
Dermatologists recommend topping up sun protection every two hours when outdoors during the spring and summer months, yet a 2021 study by the American Academy of Dermatology found that while 8 in 10 adults know they should reapply it, only 33% top up every two hours.
Brands are now recognising that there is an opportunity to better meet the needs of consumers when it comes to reapplication, developing sunscreen products that are specifically designed and optimised for topping up throughout the day.
But they are also going further, offering additional benefits to encourage consumers to use sunscreen throughout the day for consistent protection.
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