Colour-changing make-up is now beauty's biggest personalisation trend

By Jo Allen | Published: 19-Sep-2023

Cosmetics that transform via pH or UV to reveal a personalised shade have gone viral on TikTok, creating bestsellers for brands

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This article was originally published in the Colour Cosmetics Trend Report. Receive your copy here

 A beauty trend that ticks the boxes of both nostalgia and personalisation is bound to be a winner, and colour-changing make-up is 2023’s answer to both.

Like the mood rings of the 1970s which experienced a revival in the 90s before making a comeback again today, colour-changing make-up is not a new phenomenon.

In 1940, the number one selling lipstick in America was in fact a colour-changing lipstick from a brand called Tangee – a product that is still sold today.

But while make-up that morphs into a unique shade once applied to the wearer’s lips or complexion has hovered in the background through the 80s and 90s, it has only recently emerged as a major make-up trend.

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