For beauty brands, Skin.Chat also introduces direct integrations with Facebook Messenger, Instagram, and WhatsApp, enabling personalised product guidance and recommendations within the social platforms their customers already use.
Haut.AI’s First Consumer App
This launch represents Haut.AI’s first-ever consumer application, offering a highly personalised journey to millions of skincare shoppers globally. By simply taking a selfie, users receive detailed insights about their skin and can chat with an AI consultant that provides tailored product recommendations. Skin.Chat helps shoppers quickly find suitable skincare options available on Amazon – easing holiday stress and making gift-giving more thoughtful and personal.
For instance, if someone asks, “What’s a good BHA toner for sensitive skin?” Skin.Chat can analyse the request, suggest products such as Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant, and provide a direct Amazon link for instant checkout.
“Making our science directly available to consumers has been a long-awaited step for us,” said Anastasia Georgievskaya, Co-Founder and CEO of Haut.AI. “Following Skin.Chat’s launch for brands in September, this expansion helps shoppers cut through the noise with targeted recommendations while giving brands a proof-of-concept for how AI can elevate retail. As shoppers demand smarter, faster experiences, we’re showing brands how to meet them there – with precision, empathy, and science."
A Solution to Beauty Shopping Overload
Even seasoned beauty consumers face overwhelming amounts of information online, from ingredient lists to endless reviews. With thousands of skincare products on Amazon alone, decision fatigue affects beginners and experts alike.
Skin.Chat streamlines how people discover, learn about, and shop for skincare—perfectly timed for the gifting season—by closing the gap between exploration and purchase. Shoppers can now:
- Understand what genuinely suits their skin using an analysis feature that tracks changes over time
- Choose gifts with confidence by uploading a recipient’s selfie to generate personalised, science-backed recommendations
- Receive dermatologist-grade guidance powered by generative AI Purchase recommended products instantly
- Access an on-demand, always-personal beauty advisor 24/7
Skin.Chat for Beauty Brands
In beauty retail, the gap between initial discovery and purchase remains a core challenge. Consumers often uncover products on one platform, research them elsewhere, and complete transactions on yet another—making it difficult for brands to maintain momentum and capture intent. Meanwhile, rising acquisition costs and the shift toward first-party data intensify the pressure on brands to build stronger, more sustainable customer relationships.
With new integrations across Facebook Messenger, Instagram, and WhatsApp, Skin.Chat brings guided skincare shopping directly into the world’s most popular social channels. Customers can analyse their skin and receive personalised recommendations without leaving their preferred apps—turning everyday conversations into powerful retail moments.
For brands building their own intelligent shopping journeys, Skin.Chat remains a fully customisable solution that adapts to any catalog, tone of voice, or channel.
Key features include:
- In-Chat Shopping: Add-to-cart and purchase directly within the conversation
- Brand Voice & Control: Fully configurable across tone, catalog, and claim guardrails
- First-Party Data Engine: Captures skincare insights for targeting, CRM, and product development
- Real-Time Consultation: Dynamic responses to questions about ingredients, routines, and compatibility
- Persistent Personalisation: Remembers concerns, routines, and skin progress to boost retention and loyalty
- Omnichannel Deployment: Easily embedded into websites, social, e-commerce, and in-store touchpoints
Skin.Chat agent for shopping on Amazon: https://skin.chat/
Skin.Chat for brands: https://www.haut.ai/product/skinchat
