Dcypher’s UK roadshow to bring AI-powered shade-matching tech to life

By Lynsey Barber | Published: 18-Sep-2025
Retail Marketing Digital

Dcypher Beauty’s Complexion Concierge Roadshow will offer personalised shade-matching in four UK cities as the British brand aims to make AI beauty ‘tangible, tactile and real’

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Dcypher Beauty will bring its artificial intelligence (AI)-powered shade-matching technology “to life” for the first-time with a roadshow taking place across four major UK cities this autumn.

The Complexion Concierge Roadshow will showcase the British beauty brand’s online service, which offers customers personalised foundation shade-matching in person via AI technology.

It is the first time the brand has made the technology available in person and is the “next step” for the brand, bringing its “world-first personalisation offline and directly to consumers”, Ruth De Leo, Dcypher Beauty co-founder and CEO, told Cosmetics Business.

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