E.l.f. Beauty leaks CEO Tarang Amin’s number in marketing stunt

By Amanda May | Published: 10-Nov-2026 Amanda May
Colour Cosmetics Marketing

The beauty giant is giving customers a direct line to its CEO via the ‘Dial 0 for Zero Distance’ campaign, where they can tell Amin what causes matter most to them and where e.l.f. Beauty can make a bigger impact

E.l.f. Beauty leaks CEO Tarang Amin’s number in marketing stunt

E.l.f. Beauty has “leaked” CEO Tarang Amin’s phone number to its customers via a new marketing stunt.

The beauty giant is giving shoppers a direct line to Amin via a new ‘Dial 0 for Zero Distance’ campaign, where they can talk to the CEO about the causes that matter most to them and how e.l.f. Beauty can help make a difference. 

The campaign stunt is timed alongside the launch of e.l.f. Beauty’s 2026 Impact Report, which lands on 12 November.

“CEO on speed dial? That’s very e.l.f. of us 📞👀,” read the caption on e.l.f. Beauty’s Instagram post announcing the stunt.

“You know we love hearing your beauty hot takes. Now we are taking the conversation a stop further.

“Our CEO Tarang wants to know what causes matter most to you and where e.l.f. can make an even bigger impact.” 

Callers to the number (510) 327-3536 will hear from Tarang, can choose from six impact areas for the company to focus on and leave a voicemail about what matters most to them.

The six impact areas are: women's health, fair and ethical business, empowering the next generation, women and girls in sports, diverse representation in leadership, and survivor rights and advocacy.

Callers to the number on 13 November from 12pm to 3pm will hear from Amin live. 

The number is browser-based, so anyone can call over Wi-Fi or mobile data with no international dialling charges.

Those calling outside of the US can use: elfbeauty.com/impact/dial0

In addition to the ‘Dial 0 for Zero Distance’ phone number stunt, e.l.f. Beauty will roll out other initiatives in the coming week to amplify its 2026 Impact Report.

This includes opening the e.l.f. Beauty Impact Town Hall on LinkedIn Live and Twitch Live on 19 November at 1pm ET.

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