Oils, glosses, balms and glazes have dominated lip looks of the past few years, but the glow may be over as matte lips are making a big comeback.
Google searches for matte lipstick have increased315% worldwide over the past year, according to beauty and wellness platform Fresha.
Buzzy ingredients such as PDRN and skin care-led formulas are bringing a modern twist to matte lips – a far cry from the drying matte lipsticks of the past.
“I think women are rediscovering just how beautiful and sophisticated a matte lip can be,” says make-up artist and eponymous beauty brand owner Laura Geller.
“For years, we have seen glossy, high-shine lips everywhere, and now there is a renewed appreciation for a more polished, velvety finish.
“What is especially exciting is that matte no longer has to mean dry or flat.”
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