Pure Beauty

Rhode, Cécred and Cetaphil named in Google’s most searched for gifts 2026 list

Google’s Holiday 100 highlights the top trending gifts of the year in the US across a range of categories, with beauty brands Rhode, Cécred, Cetaphil, Tower 28 and Summer Fridays all making the search engine’s 2026 list

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Rhode’s Pocket Blush, Cécred’s hair density-focused oil and Cetaphil’s Gentle Skin Cleanser have been named in Google’s list of the most searched for products of 2026.

The search engine’s list, Holiday 100, rounds up the most highly searched products in the US across multiple categories based on search trend data – Google has more than a billion searches related to shopping every day. 

Model Hailey Bieber’s Rhode was named a standout in the top-rated list, with the beauty brand’s Pocket Blush sku named a “breakout search” for 2026.

This increase could have been boosted by the news surrounding Rhode’s record-breaking launch into Sephora Europe and the UK this year.

Singer Beyoncé’s Cécred hair density-focused hair oil also topped the beauty list, with Google stating the item was “searched more than ever before”.

Agal Mohammed, Editorial and Creative Lead for Google Shopping, told Cosmetics Business: “Two big standouts were the Rhode Pocket Blush, which became a breakout search, and Cécred’s hair oil hitting an all time high.

“It really shows how shoppers are embracing

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