Rihanna’s Fenty Hair is opening a pop-up at Selfridges to mark its retail debut into the UK department store.
The hair care brand, which launched in June and is part of the singer’s Fenty Beauty empire, will take over a space in the retailer’s London store from 3 September to 28 September.
The ‘Mane Street’ activation will be situated in Selfridges ‘Corner Shop’ – the company’s retail concept space for limited time brand residencies.
It will be “an immersive re-creation of the stylish street” which featured in Fenty Hair’s launch campaign video, said the brand.
Customers can book a one-to-one consultation or styling service with a Fenty Hair stylist at the Hair Heaven Salon, which comprises four salon chairs.
Fenty Hair's activation is situated in Selfridges Corner Shop
The nine-piece collection “for all types of hair” can be purchased at the Fenty Hair Supply Store.
A Fenty Flower Market will envelop the space in the brand’s signature ambery floral scent.
Visitors can also get their hands on Fenty Beauty’s Gloss Bomb lip gloss in its best-selling shades at the Fenty Gloss Bomb Shop.
Three Fenty Hair travel-size sets are also launching exclusively at Selfridges – Four Set, Curl Styling Duo and Straight Styling Duo.
The first 50 customers who make a purchase at the activation each day will receive a free Fenty Hair canvas tote bag.
Customers will also be gifted a deluxe mini product of their choice when they purchase two items, and a Fenty Hair scrunchie if they buy three items.
Fenty Hair's nine-piece collection
Fenty Hair is available to buy at Selfridges London, Birmingham and Manchester-based stores, as well as on selfridges.com.
The brand is also set to host activations at Selfridges in Manchester from 9 September to 22 September and the company’s Birmingham store from 14 October to 27 October.
Rihanna is no stranger to the beauty world, having launched Fenty Beauty in partnership with LVMH in 2017.
The star disrupted the cosmetics category with an inclusive foundation range that spanned 40 shades.
She then expanded her business in 2020 to include skin care, before debuting perfume brand Fenty Fragrance a year later.