American actress Blake Lively is launching her own hair care line Blake Brown.
The eight-piece vegan collection comprises shampoos, masks and styling products inspired by the Gossip Girl and The Age of Adaline star’s personal hair care regimen.
The products alternate between a ‘strengthening’ and ‘nourishing’ system which claim to leave hair “healthy and strong”.
Blake Brown said the brand has been seven years in the making and created in partnership with privately-held beauty group Give Back Beauty.
“Performance was paramount,” said Lively.
“We were uncompromising, which is why it took an absurd amount of time, but the products show our level of dedication and strict quality control.
"I was determined to bottle up a premium, salon-quality hair care line that is cleaner, cruelty-free, easier, yummier, more sustainable and more accessible than anything I saw out there.”
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Blake Brown includes Fundamental Nourishing Shampoo, Fundamental Nourishing Mask, Fundamental Strengthening Shampoo, Fundamental Strengthening Mask and Rich Reset Pre-Shampoo Mask.
Styling products include The Dry Shampoo, Glam Mousse and All-in-Wonder Leave-In Potion.
The products are free-from sulfates, silicones, parabens and synthetic dyes and are formulated with scents inspired by Blake’s favourite fragrances
The Blake Brown product line-up
“Blake’s drive, purpose and instincts in developing this brand were unmatched,” said Give Back Beauty founder Corrado Brondi.
“From the meticulously crafted formulations to their exquisite fragrances, Blake had her hands, or should we say hair, in everything.
“And had a clear directive about how she wanted the brand to look, feel and smell.”
Give Back Beauty's Prestige Division includes fragrance licences for luxury brands such as Zegna, Elie Saab and Chopard.
Blake Brown products range from US$18.99 to $24.99.
The collection is available on blakebrownbeauty.com and exclusively at Target from 4 August.
Lively is not the only celebrity that has broken into the hair care market this year.
Singer Beyoncé launched her keratin recovery technology collection Cécred.
British singer-songwriter Rita Ora unveiled Typebea – a range for heat damaged hair.
Rihanna expanded her beauty empire with the launch of Fenty Hair, complementing her existing cosmetics line Fenty Beauty.
Luke Cage actor Mike Colter, meanwhile, developed a hair care line for children with multi-ethnic heritage.
Image credits: Guy Aroch