Trinny London, the eponymous beauty brand of fashionista Trinny Woodall, is opening its first UK flagship next month.
The British make-up and skin care brand’s standalone store will be situated on the King's Road, a popular luxury shopping destination in Chelsea, London.
Woodall launched Trinny London in 2017 and has grown the business to offer a range of make-up, skin care and beauty tools targeted at women over 35.
The brand has been testing the waters of UK bricks-and-mortar retail over the past few years by hosting pop-ups across London.
Trinny London counters are also available in Harvey Nichols, Liberty and Fenwick.
Trinny London unveiled the flagship news on Instagram, sharing a video of Woodall in a hard hat breaking down a store wall with a sledgehammer.
“Warning: this is a hard hat area,” read the brand’s Instagram caption.
“Construction of our new flagship is underway and off to a smashing start. Will we see you there?
“Our London flagship store is coming soon.”
Trinny London’s standalone store will offer one-to-one skin care and make-up consultations, named ‘Rethink your skin care routine’ and ‘Rethink your make-up routine’.
A "fun-filled" duo make-up lesson with the brand's make-up artists, called ‘Bring your BFF’, is also available to book.
The brand has not confirmed the store's opening date, but consumers can pre-book appointments from 11 September via the brand’s website.
Trinny London is also available to buy in the US at New York shopping destination Saks Fifth Avenue and in Australia via Westfield retail locations.