Indu, the British teen skin care brand, is breaking into Australia and New Zealand (ANZ) via an exclusive partnership with Sephora as it begins its global expansion.
The UK-founded premium entry-level brand will launch into 38 of the LVMH-owned retailer’s stores across ANZ – its first international market – on 9 February.
The move into ANZ builds on Indu’s success in its home market – it has been the fastest-growing teen skin care launch at Sephora UK.
Indu also revealed recently that it was exiting make-up this year to focus wholly on its skin care business as it expands internationally.
“The intention when we launched Indu was to create a global skin care brand for teens,” Aaron Chatterley, co-founder and CEO of Indu, told Cosmetics Business.
“Since our launch in the UK, we have worked with Sephora, and together we took a very strategic view on how best to expand beyond
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