This article was originally published in the Ancient Beauty Trend Report. Receive your copy here
Tea is the perfect blend of tradition and modernity.
An ancient remedy and ritual, tea was discovered thousands of years ago in China, and today, two billion cups are consumed globally every day.
It has also become increasingly popular with consumers from a health and wellness perspective.
In 2023, the tea category grew by 8.8% in the US, according to NielsenIQ, as sales of herbal varieties such as green tea and especially matcha – which contains up to 137 more antioxidants than other superfoods such as goji berries and pomegranate – continue to rise considerably.
But tea has been brewing up a storm in skin care too.
Although brands have been boosting beauty products with tea ingredients for many years, it is becoming even more popular as brands focus on measuring the efficacy of different blends when used topically, while others tap into the rise of functional ingestible teas as a wellness ritual and to support beauty from the inside out.
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