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This article was originally published in Cosmetics Business’ Men’s Grooming Trend Report. Receive your copy here
From Sol de Janeiro’s Jelly Perfume Balm to Dior’s J’adiore perfume stick, solid scents are entering a boom period, as launches spotlight this tactile and portable format in a much more intentional way than previously.
Searches for solid scents are up by 174.6% year-over-year according to Spate’s latest data, but one segment has been ahead of the curve: solid colognes, which have been steadily on the rise for several years amongst male consumers.
One of the key players in solid colognes is men’s grooming brand Viking Revolution, which was Spate’s top fragrance brand overall in terms of year-on-year growth in popularity across TikTok, Instagram and Google in the US, increasing by 225.4k, up 40k+ in 2025 versus 2024.
“This brand has been very successful especially on TikTok, with men explaining how their solid perfumes are super easy to apply, how you can take them with you and smell very good all day,” commented Mathilde Riba, Marketing Insights Analyst for beauty at Spate, in its 2026 Fragrance Trends webinar.
Viking Revolution first launched in 2016 with a beard comb before adding further men’s grooming products and a range of solid colognes in 2023, sold in small rectangular tins designed to fit in the watch pocket of a pair of jeans. In 2024, sales multiplied by 12 as the brand marketed them as stocking stuffers. By 2025 the brand had 12 scents in its line-up, and launched on TikTok where in Q4, 16,000 videos about its solid colognes were generated by creators who “were super excited about the product,” according to Viking Revolution co-founder Victor Mendoza.
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