This article was originally published in the Sun Care Trend Report Receive your copy here.
Whether it’s a whipped cream mousse or a neon star-shaped patch, sun protection is starting to look very different in the 2020s, thanks to a cluster of new brands that are on mission to make sunscreen fun.
“Sun protection has never looked like us before,” says Gena Griffin, founder of SunPatch, a brand that offers reusable peel-and-stick sunblock patches in bright pink and neutral colours to apply to the most sun-sensitive areas of the face.
“At Sun Patch our goal is to protect skin from harmful UV rays and look good doing it,” she says.
It is an approach that is attracting growing interest from Gen Z, who view sun protection patches also as accessories they can coordinate outfits around.
“Gen Z is always looking for the next thing, as long as it actually serves a purpose,” says Griffin.
“We see so much growth in the sun protection space as Gen Z consumers are already very motivated to use sun protection and try new formulations that fit their lifestyles. Brands are getting more creative with new products.
“With SunPatch we combined behaviours that Gen Z has already shown interest in, for example, unique sun care options have gained traction as well as pimple and hydrocolloid patches in fun shapes and colours. Sun Patch capitalises on both rising trends and makes innovative sun protection a statement.”
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