5 ways that manscaping is evolving

By Jo Allen | Published: 18-Apr-2023

With its rapid spike in growth, the groin and body grooming category is the one of the crown jewels of the men’s category

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This article was originally published in the Male Grooming Trend Report Receive your copy here.

There aren’t many categories in men’s grooming that have experienced truly meteoric growth.

For decades, the men’s market was hyped up as on the brink of a boom, yet it never quite reached the heady heights that were anticipated.

But manscaping – body hair removal on the chest, neck, ear, nose, groin, and other areas – is one of the few, shaving out a niche with speed and precision to become one of the fastest growing sectors, and a regular part of many men’s self care routines.

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