This article was originally published in the Sun Care Trend Report. Receive your copy here
Searches for 'reef safe spf' are up 86%, but are claims still misleading?
As consumers grow more eco-conscious, sun care launches with reef safe labels are on the rise. But complications with this claim persist, finds Louise Whitbread
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Current events: How safe are ‘ocean friendly’ sunscreens?
Read moreWith 74% of customers likely to shop sunscreens marketed with eco-credentials, Cosmetics Business investigates the authenticity of sun care that is ‘safe’ for the sea
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Regulatory
Analysis: What’s the future for SPF after Australia’s testing scandal?
Consumer trust in SPF has taken a hit, and innovation could be stifled after dozens of sunscreens were found to be offering less protection than promised in Australia. But new testing methods could be adopted more swiftly, too