Silver sisters: Grey is hair care's new booming category

By Sarah Parsons | Published: 10-Jan-2022
Hair Care Marketing

Following many women embracing their natural hair colour during lockdown, grey has become the shade of the moment

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Silver sisters: Grey is hair care's new booming category
Image via Wella Professionals

Image via Wella Professionals

The beauty industry's trending hair colour is not peach blonde, mermaid teal, or even a classic chestnut brown. The hair shade that is the talk of the town? Grey.

Instead of being 'hag-like', 'dowdy', or 'letting go', this grey is

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