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Market Reports
Metaverse Beauty Week 2023: The highs, lows and opportunities
The first Metaverse Beauty Week this June created by advertising agency Cult brought together the likes of legacy player Neutrogena, indie brand I Am Proud and activist beauty champion Lush
Sun serums are one of the fastest growing SPF formats, and this is why
With their high-value, multitasking and luxe texture benefits, sun serums are enticing consumers and brands alike
Sunscreen just got fun, and Gen Z is here for it
From neon peel-and-stick patches to whipped cream mousse, the 'funscreen' trend makes sun care more enjoyable to use
The SPF launches elevating the trend for healthy, glowing skin
Sunscreen that doesn’t feel like sunscreen and works as hard as skin care: the ‘beautification’ of sun care is just getting started
Cosmetics Business reveals the top 5 sun care trends of 2023 in new report
With high levels of consumer engagement and double-digit sales, opportunities are shining through for SPF brands across the spectrum
Hair perfume is the unexpected budget beauty hack of 2023
With sales up 76% at John Lewis, hair mists from MFK, Chanel and Jo Malone London are winning consumers who want to buy their desired fragrance brands for less
Why China is the new fragrance battleground for brands
Chinese Gen Z consumers are driving this 'new El Dorado for perfume'
3 trending fragrance notes that capture the zeitgeist
Cosmetics Business asks the industry’s leading perfume experts what these notes say about consumers' current desires
The fragrance trend tapping into 'main character energy'
Energy-raising scents are giving consumers a way to wear their mood, bringing it to the centre of their fragrance story
Why fragrance has gone 'beast mode'
Perfume that offers up to 18 hours' wear time and super powerful projection is one of the biggest trends in fragrance
Cosmetics Business reveals the top 5 fragrance trends of 2023 in new report
As a tool for wellness and self-expression, fragrance has taken on new meaning in consumers' lives, and fresh trends are emerging
Why ingredient-led, clinical skin care is now targeting men
Men want skin care that targets specific concerns, says research, and these brands are rising to the challenge
The 'skinification' of men's fragrance is the latest trend to watch
Blockbuster perfume brands are aiming to convert their male fragrance fans into skinthusiasts
5 ways that manscaping is evolving
With its rapid spike in growth, the groin and body grooming category is the one of the crown jewels of the men’s category
Boots and Superdrug are shaking up their men's aisles, and here's why
Indie beauty brands for men have landed at the UK's biggest high street beauty retailers
TikTok's #GRMW trend is encouraging men to try make-up and skin care
Get Ready With Me content is achieving what the grooming industry has been trying to do for years: persuading men to adopt beauty routines by normalising them
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PDRN make-up: How K-beauty’s trending skin care ingredient is moving into colour cosmetics
Skin care’s biggest breakout ingredient of 2026 is coming for your make-up bag
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Charlotte Tilbury, Dior and Too Faced: why loose setting powder is being reinvented for 2026
Leaving cakey, drying formulas in the past, loose setting powder is making its comeback
Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report
Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
Cosmetics Business reveals the top 5 make-up trends of 2026 in new report
From PDRN-infused make-up to next-gen lip tints and reinvented loose powders, these are the trends set to shape colour cosmetics in the year ahead
Cosmetics Business reveals the top 5 SPF and sun care trends of 2026 in new report
Tanmaxxing, mineral sunscreen serums, milky SPF and the skinification of self-tan are shaping the category this year
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