Market Reports

This rising fragrance and beauty trend is bringing art to life

This rising fragrance and beauty trend is bringing art to life

Greater experimentation between the beauty, perfume and art worlds is leading to some creative collaborations
5 unexpected beauty brand collaborations from the world of wacky

5 unexpected beauty brand collaborations from the world of wacky

There is a growing appetite for quirky and bizarre collaborations in beauty, but even the biggest brand fans never saw these coming
Perfume brands are jumping on the trend for cocktail and café experiences

Perfume brands are jumping on the trend for cocktail and café experiences

From Penhaligon's to Kayali, brands are translating their fragrance notes into exclusive experiences that connect the senses of smell and taste
Barbie burnout? How brands can dodge the risk of 'collab fatigue'

Barbie burnout? How brands can dodge the risk of 'collab fatigue'

Movie and TV-inspired collaborations have reached a pink-hued high but brands still need to find a point of difference beyond the 'x'
Cosmetics Business reveals the top 5 beauty collaborations trends of 2023 in new report

Cosmetics Business reveals the top 5 beauty collaborations trends of 2023 in new report

Beauty collaborations have surged over the past year, with brands finding fresh ways to take their partnerships beyond the expected
3 killer brand communities in beauty

3 killer brand communities in beauty

Cosmetics Business exclusively interviews the players behind some of the most successful beauty fandoms
Why more beauty brands are turning to product co-creation

Why more beauty brands are turning to product co-creation

80% of new product launches fail. Is co-creation the answer?
The future of beauty NFTs lies in community building

The future of beauty NFTs lies in community building

To really profit from NFT and metaverse campaigns, brands must look beyond sales of digital assets and towards community
'Influencer fatigue' has made way for a new breed of beauty shopping sites

'Influencer fatigue' has made way for a new breed of beauty shopping sites

Community-powered beauty shopping sites aim to bring a new era of authenticity to e-commerce and social selling
The pop-up opportunity that brands have been missing

The pop-up opportunity that brands have been missing

Brands who use pop-ups as flash-in-the-pan events focused purely on footfall and sales are missing the chance reward and grow their community
Cosmetics Business reveals beauty's top 5 brand community trends in new report

Cosmetics Business reveals beauty's top 5 brand community trends in new report

Community-led brands are winning in beauty. No wonder industry players are finding creative new ways to connect with their fandoms
3 trends heating up the sun care category

3 trends heating up the sun care category

From retinol sunscreen to multi-protection products that go beyond SPF, Cosmetics Business rounds up the category's emerging trends
How SPF mists became a bestselling sunscreen format

How SPF mists became a bestselling sunscreen format

Consumers are snapping up sprays that make reapplication easy, avoid disturbing make-up, and now offer skin care benefits
Metaverse Beauty Week 2023: The highs, lows and opportunities

Metaverse Beauty Week 2023: The highs, lows and opportunities

The first Metaverse Beauty Week this June created by advertising agency Cult brought together the likes of legacy player Neutrogena, indie brand I Am Proud and activist beauty champion Lush
Sun serums are one of the fastest growing SPF formats, and this is why

Sun serums are one of the fastest growing SPF formats, and this is why

With their high-value, multitasking and luxe texture benefits, sun serums are enticing consumers and brands alike
Sunscreen just got fun, and Gen Z is here for it

Sunscreen just got fun, and Gen Z is here for it

From neon peel-and-stick patches to whipped cream mousse, the 'funscreen' trend makes sun care more enjoyable to use

Trending Articles

  1. Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
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    Is ‘bloom skin’ the new ‘glass skin’ in K-beauty? Korean beauty’s new skin aesthetic is the softer and more naturally glowing ‘bloom skin’. But we're not saying goodbye to glass skin just yet
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    K-beauty collagen face masks: why the trend is still booming in 2026 and what’s next They provide instant plumping results and glowing skin, but what does the future look like for collagen face masks? Megan Fahy finds out
  4. Cosmetics Business reveals the top 5 SPF and sun care trends of 2026 in new report Tanmaxxing, mineral sunscreen serums, milky SPF and the skinification of self-tan are shaping the category this year
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    Move over K-beauty: K-pharmacy is Korea’s new clinical skin care trend The next wave of K-beauty growth starts in the pharmacy, as K-pharmacy skin care brands like Dr.Reju-All, Dr. Althea and Aestura bring clinical, science-led formulas to the mainstream

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