Market Reports

Why more beauty brands are turning to product co-creation

Why more beauty brands are turning to product co-creation

80% of new product launches fail. Is co-creation the answer?
The future of beauty NFTs lies in community building

The future of beauty NFTs lies in community building

To really profit from NFT and metaverse campaigns, brands must look beyond sales of digital assets and towards community
'Influencer fatigue' has made way for a new breed of beauty shopping sites

'Influencer fatigue' has made way for a new breed of beauty shopping sites

Community-powered beauty shopping sites aim to bring a new era of authenticity to e-commerce and social selling
The pop-up opportunity that brands have been missing

The pop-up opportunity that brands have been missing

Brands who use pop-ups as flash-in-the-pan events focused purely on footfall and sales are missing the chance reward and grow their community
Cosmetics Business reveals beauty's top 5 brand community trends in new report

Cosmetics Business reveals beauty's top 5 brand community trends in new report

Community-led brands are winning in beauty. No wonder industry players are finding creative new ways to connect with their fandoms
3 trends heating up the sun care category

3 trends heating up the sun care category

From retinol sunscreen to multi-protection products that go beyond SPF, Cosmetics Business rounds up the category's emerging trends
How SPF mists became a bestselling sunscreen format

How SPF mists became a bestselling sunscreen format

Consumers are snapping up sprays that make reapplication easy, avoid disturbing make-up, and now offer skin care benefits
Metaverse Beauty Week 2023: The highs, lows and opportunities

Metaverse Beauty Week 2023: The highs, lows and opportunities

The first Metaverse Beauty Week this June created by advertising agency Cult brought together the likes of legacy player Neutrogena, indie brand I Am Proud and activist beauty champion Lush
Sun serums are one of the fastest growing SPF formats, and this is why

Sun serums are one of the fastest growing SPF formats, and this is why

With their high-value, multitasking and luxe texture benefits, sun serums are enticing consumers and brands alike
Sunscreen just got fun, and Gen Z is here for it

Sunscreen just got fun, and Gen Z is here for it

From neon peel-and-stick patches to whipped cream mousse, the 'funscreen' trend makes sun care more enjoyable to use
The SPF launches elevating the trend for healthy, glowing skin

The SPF launches elevating the trend for healthy, glowing skin

Sunscreen that doesn’t feel like sunscreen and works as hard as skin care: the ‘beautification’ of sun care is just getting started
Cosmetics Business reveals the top 5 sun care trends of 2023 in new report

Cosmetics Business reveals the top 5 sun care trends of 2023 in new report

With high levels of consumer engagement and double-digit sales, opportunities are shining through for SPF brands across the spectrum
Hair perfume is the unexpected budget beauty hack of 2023

Hair perfume is the unexpected budget beauty hack of 2023

With sales up 76% at John Lewis, hair mists from MFK, Chanel and Jo Malone London are winning consumers who want to buy their desired fragrance brands for less
Why China is the new fragrance battleground for brands

Why China is the new fragrance battleground for brands

Chinese Gen Z consumers are driving this 'new El Dorado for perfume'
3 trending fragrance notes that capture the zeitgeist

3 trending fragrance notes that capture the zeitgeist

Cosmetics Business asks the industry’s leading perfume experts what these notes say about consumers' current desires
The fragrance trend tapping into 'main character energy'

The fragrance trend tapping into 'main character energy'

Energy-raising scents are giving consumers a way to wear their mood, bringing it to the centre of their fragrance story

Trending Articles

  1. Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
  2. Cosmetics Business reveals the top 5 skin care trends of 2026 in new report K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year
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    How Amazon beat Sephora to become retail's male beauty powerhouse US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant getting so right with men?
  4. Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming
  5. Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation

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