Local allure: Is C-beauty ready for global domination?

By Jo Allen | Published: 17-Feb-2022
Colour Cosmetics Retail

C-beauty may have started as an ‘in China for China’ trend, but there are signs that it is sparking consumer interest on an international level

You need to be a subscriber to read this article.
Click here to find out more.

This article was originally published in the February issue of Cosmetics Business Trend Report

A distinct shift towards local brands is fuelling the growth of 'beauty hotspots' in many markets, but China's beauty scene is at the helm.

A surge in patriotism among younger consumers has fuelled a boom in homegrown beauty brands that celebrate traditional Chinese culture.

This third insight in February's beauty hotspot trend series explores how C-beauty is developing in 2022, and whether it's about to go global.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Louis Vuitton Moet Hennessy
  • Sephora
  • Beautystreams
  • Daxue Consulting
See more

You may also like

Finance

Sephora’s ambitious plan to open 20 UK stores by 2027

Read more
The LVMH-owned retailer’s Global President and CEO, Guillaume Motte, wants to ramp up Sephora’s UK expansion plans to challenge established players

Trending Articles

  1. Lancôme lands singer Olivia Rodrigo as global brand ambassador The 21-year-old Grammy Award-winning artist will star in future campaigns for the L’Oréal-owned beauty brand
  2. The Body Shop appoints CMO and CFO to drive growth post-acquisition Penny Brook and Sally Dowling have joined the British beauty retailer’s executive leadership team, with the aim to bring the company back to its former glory
  3. Sephora’s ambitious plan to open 20 UK stores by 2027 The LVMH-owned retailer’s Global President and CEO, Guillaume Motte, wants to ramp up Sephora’s UK expansion plans to challenge established players
  4. Bridgerton’s Adjoa Andoh stars in Boots Christmas ad as Mrs Claus The UK beauty retailer's Christmas campaign for 2024 will also increasingly target men for the first time
  5. Huda Beauty has a new look with redesigned logo and packaging The original logo for the make-up brand founded by Huda Kattan was designed by her sister-in-law

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

Finance

Sephora’s ambitious plan to open 20 UK stores by 2027

The LVMH-owned retailer’s Global President and CEO, Guillaume Motte, wants to ramp up Sephora’s UK expansion plans to challenge established players
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 6 beauty launches to know in November

Maya Jama and Rimmel have joined forces on a new cosmetics collection inspired by astrology, while David Beckham adds a new edp to his fragrance line-up
Retail

Benefit launches first-ever virtual 3D shopping experience

To mark its upcoming pop-up in London, the make-up brand’s online immersive experience ‘The Benemart’ has launched in the UK, US, Germany and France
Retail

Sephora reveals November opening date for new UK store

The 4,593sqft space in Kent is the LVMH-owned beauty retailer’s seventh in the country
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Exclusive: Dr Sam Bunting to host first pop-up after Sephora UK sell-out success

The activation will celebrate the dermatologist’s skin care brand, Dr Sam’s, selling out of its hero skus at Sephora just two weeks into its UK retail partnership
Colour Cosmetics

Rihanna’s Fenty Beauty debuts first gamer-inspired make-up collection

The entrepreneur has created an exclusive range in collaboration with Netflix’s Arcane, a television show based on Riot Games’ League of Legends video game
Finance

Sephora sets its sights on Liverpool for eighth UK store

The LVMH-owned beauty giant is accelerating its retail expansion across the UK, with a new unit opening at Liverpool One next year
Subscribe now