The Perfume Shop is planning to open new boutique store concepts in the UK to make luxury scents more accessible as part of its latest expansion plans.
The elevated stores will be located in Brent Cross Shopping Centre, London and Lakeside Shopping Centre, Thurrock.
Focused on high-quality and niche perfumes, the boutiques will also offer shopping experiences personalised to shoppers.
Among the brands set to be stocked at The Perfume Shop Boutiques are Maison Margiela, Prada Infusions, Better World Fragrance House and Laboratorio Olfattivo.
“The launch of our two Boutique Stores mark a pivotal moment for The Perfume Shop,” said Gill Smith, managing director at The Perfume Shop.
“This concept is a bold step forward in our mission to bring the world of luxury and niche perfumes to a wider audience, while still delivering the expertise, accessibility, and service we’re known for.”
“We know customers are increasingly looking for more personalised and premium scent experiences, and these new spaces allow them to truly explore and connect with perfume in a unique and elevated way.
“It is an exciting evolution for our business and one that we’re proud to lead as we continue to grow and innovate.”
The AS Watson owned retailer has over 200 shops and recently reported record sales in the run up to Mother’s Day.