Superdrug will open 25 “best-in-class” stores in 2025 to further expand its footprint across the UK.
An estimated 600 new jobs will be created for the UK’s retail industry, and the move follows a 25% sales increase at its top 100 largest stores last year.
The budget beauty retailer said it will continue to invest in these large-scale stores, with particular focus on destination stores and retail parks.
“For us, this is not about a quick and easy purchase, it is about engaging customers with added extras that truly enrich their everyday lives,” said Nigel Duxbury, Superdrug Property Director.
“Be that through updated cosmetic stands which can be found in our Brent Cross store, or via great beauty treatments that everyone can afford regularly, or through private clinics that give face-to-face access to healthcare professionals.”
The AS Watson-owned business opened the first of its new stores in Leeds Briggate in February, with upcoming launches slated for Guernsey and Cribbs Causeway in Bristol.
Superdrug also plans to refurbish 65 stores this year while also expanding multiple stores, including sites in Luton and Dundee.
Additionally, a major extension is planned for Meadowhall Sheffield.
The revitalised spaces will be created using Superdrug’s sustainable store scheme, which ensures sites are as sustainable and energy-efficient as possible.
“We can see from our sales last year that investing in and increasing the number of large format stores in our estate allows us to accelerate our bricks and mortar strategy,” added Duxbury.
“[This is] so that we can bring the bigger and better shopping experience, that we know our customers love, to even more communities across the UK.”