A perfume-themed escape room featuring Gucci, Marc Jacobs and Burberry fragrances to open

By Lynsey Barber | Published: 11-Mar-2025
Fragrance Marketing

Guests will be taken on a ‘multi-sensory journey’ that includes smell, sound and even taste at The Perfume Shop’s latest London-based activation

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The Perfume Shop will host a fragrance-themed escape room to celebrate National Fragrance Week, which runs from 18 to 24 March.

Guests will be taken on a “multi-sensory journey” through “scent-inspired puzzles” in what the fragrance retailer said was a-first-of-its-kind activation.

The idea for an escape room experience centred on perfume came from this year’s theme for the week-long celebration, Karen Harris, Customer Director at The Perfume Shop, told Cosmetics Business.

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