Just like florals, fruit scents for spring are hardly groundbreaking. But in 2026, it is berries rather than citrus or stone fruits that are getting their turn in the fragrance spotlight.
Cherry scents popped in 2025, and even bananas had a micro moment in fragrance last year.
But beauty brands are now tapping strawberry and raspberry for their versatility, bringing them up to date with modern pairings that can be both playful and elevated.
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“Cherry proved that a single, recognisable fruit note could become a powerful olfactive focus for marketing; easy to communicate, immediately evocative, and emotionally resonant with consumers,” says Isabelle Jacob, Marketing Executive at CPL Aromas.
Other berries are a “natural extension”, she says, and carry “a similar familiarity and nostalgia while offering a playful, accessible character that appeals to a broad audience”.
UK retailer The Perfume Shop is already predicting that newly launched YSL Libre Berry Crush will be one of its top ten best-selling fragrances for Mother’s Day in the UK (15 March).
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