Diptyque is ramping up its UK bricks-and-mortar presence with the opening of a new boutique this month.
Situated in London business district Canary Wharf, the 48sqm store is part of the luxury fragrance brand’s ongoing investment in physical retail spaces throughout 2025.
It follows a series of successful UK store launches, including flagship Maison Diptyque on New Bond Street and new locations in Covent Garden and Marylebone High Street.
“Canary Wharf is an exciting dynamic hub that blends an engaged community of professionals, tourists and residents within a prime location of continued growth and bustling energy, making it the perfect setting to introduce our unique product offering to a new and diverse audience,” said Amanda Morgan, Managing Director of Diptyque UK.
“We are excited to welcome new and existing visitors in the area to Diptyque’s product offering, including personalisation and engraving services.”
The store has been designed to “evoke the spirit” of Diptyque's original boutique at 34 Boulevard Saint-Germain in Paris, France.
The open-plan layout is said to encourage product exploration, while the Parisian-style interior design celebrates Diptyque’s artisanal heritage.
There is also an out of scale frieze decoration conceived by Diptyque on the fragrance counter’s wall, which has been hand-painted by French artist Charlotte Bohn.
Diptyque’s Canary Wharf boutique is situated at RP260, Cabot Place, London.
Diptyque is not the only beauty brand focusing on UK retail, with Charlotte Tilbury having just upsized its flagship store in London’s Covent Garden.
Australian beauty brand Grown Alchemist has also opened its first-ever UK store to fuel its physical retail expansion plans.