Charlotte Tilbury has opened its seventh standalone beauty store in the UK as it ramps up its retail presence, but with a twist.
The new store, located in London’s shopping destination Carnaby Street, is focused on raising the profile of the professional side of the beauty industry – described as “a haven for professional make-up artists and anyone aspiring to follow in [Tilbury’s] footsteps”.
It is said to be the Puig-owned brand’s first store to “spotlight Charlotte’s world-renowned artistry heritage”, covering “artistry, creativity and vision”.
The opening follows the launch of the brand’s upgraded Covent Garden flagship this year, after delivering “stellar success” at the location, and its first Brighton-based store.
Charlotte Tilbury’s Carnaby Street store will host exclusive in-store training sessions and pro artist programme activations to “inspire the next generation of beauty talent”.
‘Charlotte’s Boudoir’ is an opulent space for tutorials and make-up transformations, while the ‘Pillow Talk Party Room’ is a dedicated space for private masterclasses, parties and events.
The store also showcases the brand’s full range of make-up, skin care and fragrance, including its 2025 Christmas Magic Gifting Universe sets fronted by singer Celine Dion.
Inside Charlotte Tilbury's new Carnaby Street, London, store
“Darlings, I am so excited to open my new beauty wonderland on London’s iconic Carnaby Street,” said Tilbury.
“Tucked away in the heart of the West End, it is bursting with so much vibrant charm, character and culture.
“Full of endless magic, creativity and expression, I could not think of a more magical place to build on our presence in Central London, surrounded by Carnaby Street’s treasure trove of boutiques.
“As a make-up artist for over 30 years, this store has a special place in my heart, as it is fully dedicated to empowering, educating and inspiring the next generation of pro artists.
“It is the ultimate hub for artistry excellence.”
2025 has been a bumper year for beauty store openings in the UK, with the likes of Sephora, Space NK and Charlotte Tilbury all ramping up their bricks-and-mortar presence.
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