Lookfantastic’s second store has officially opened in Bristol, UK, as the THG-owned beauty retailer ramps up its bricks-and-mortar presence in the North to compete with the likes of Sephora, Boots, and Space NK.
The 3,000sqft space, which opened on 27 February, is located in the Cabot Circus shopping centre, and claims to offer a curated and immersive shopping environment – a strong move as UK beauty retail leans even heavier into specialised experiences to drive footfall.
This includes stocking premium and buzzy brand partners that appeal across generations, such as Jo Malone London, Tom Ford, YSL Beauty, Armani, Medik8, Color Wow, Sol de Janeiro, and Laneige.
But what lessons and store design considerations has Lookfantastic learned from its original bricks-and-mortar debut in Manchester in 2024 to deliver this levelled up new space?
Here is everything consumers can expect from the store, and what the future may hold for the beauty retailer’s physical shopping format.
How Lookfantastic is shoppers on a journey through its Bristol store design
The store is located in the Cabot Circus shopping centre
At the heart of the Bristol store was the need to create an “intuitive and immersive” shopping experience for shoppers, Keely Gough, Managing Director of Lookfantastic, told Cosmetics Business.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.