'We need to stop talking about being clean': Drunk Elephant founder on life with Shiseido

She is hailed by skin care fans as the queen of ‘clean’ beauty. But here, Drunk Elephant’s founder Tiffany Masterson reveals why she is trying to scrub off the reputation

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Fenty Beauty kicks off 2020 as France’s top performing social brand

The brand experienced a 34% boost in earned media value in January

Selfies do not cause poor mental health, study says

However, teens should be wary of photo editing apps and finding the 'perfect' image

Olay pledges to stop airbrushing advert campaigns

The P&G drugstore skin care brand has introduced a Skin Promise logo to identify model photos that have not been ...

How brands are making a splash in the electrolyte skin care trend

These luxury beauty brands are finding new ways to reinvent the athleisure trend by offering consumers hydrating sports ...

Chanel taps Oscar winner Marion Cotillard as new face of N°5 fragrance

This is the first time to Parisian actress has appeared as a muse for a fragrance brand

Estée Lauder Companies turns the page for disadvantaged children with National Literacy Trust pledge

The owner of beauty brands including MAC, Clinique and Too Faced will support the estimated 800,000 children in the UK ...

Cosmetics Business reveals the 5 biggest wellness trends in new report

Wellness is becoming 'the code word for beauty'. This report reveals the white space opportunities for brands

Is 3D make-up set to take over screens and stores?

Led by 3D make-up artist and augmented reality specialist Ines Marzat, digital beauty is proving popular with brands, ...

Spain’s Germaine de Capuccini taps model Eugenia Silva as ambassador

The luxury brand said the fashion editor and businesswoman ‘perfectly’ represents the brand’s values

The most memorable beauty campaigns of 2019

Cosmetics Business picks the adverts and marketing moments that defined the past 12 months

Cosmetics Business reveals 5 key trends shaping the rise of beauty activism

Beauty has become a playground for activism. It may not always be a safe space for brands to play in, but those who get ...

Moxi Loves founder opens up about life in business after Lord Alan Sugar's The Apprentice

Pamela Laird speaks to Cosmetics Business about the future of her beauty brand and entrepreneurial lessons from Alan ...

Pretty Little Liars actress Shay Mitchell fronts Cacharel Parfums’ Yes I Am campaign

The fragrance line comprises three scents and is said to celebrate a generation of empowered women

Becca Cosmetics shows commitment to mental wellbeing with new partnership

The colour cosmetics brand will support journalist Bryony Gordon's organisation, Mental Health Mates, by promoting its ...

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