92-year-old social media sensation Baddie Winkle joins Aussie team for latest campaign

The celebrity grandma has been tapped to front the hair care brand’s Blonde Hydration collection

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Is China's TikTok opening its global HQ in London?

The move could cause friction between British Prime Minister Boris Johnson and US President Donald Trump, UK tabloids ...

Ultrasun and Skinsense join forces to support black-owned skin care brands

The new ARClight initiative will tailor business support to suit brands’ individual needs

Rihanna's Fenty Skin products are already being resold for $550

The LVMH-owned beauty brand officially went on sale on Friday 31 July and is already being auctioned for 600% more than ...

How the beauty industry is failing to understand the emotions behind skin-whitening

The skin-lightening business is transforming, but brands must do more than focus on semantics

TOWIE star Gemma Collins teases debut make-up collection

Last year, the British personality launched her Diva fragrance and in response to the coronavirus pandemic she released ...

Google’s new Shoploop app is selling to beauty consumers in under 90 seconds

The vlog style app Shoploop offers product discovery videos across make-up, skin, hair and nails

Myths & misinformation: Meet the 'beauty science' influencers coming for the skin care industry

With hundreds of thousands of followers on Instagram and YouTube, the leaders of a new social movement helping ...

e.l.f. Cosmetics reaches 1 billion views on TikTok for a second time

The viral marketing challenge #elfmagicact by e.l.f. beauty has been a hit on the social media platform

Rihanna’s Fenty Skin beauty range has dropped

The debut skin care line from the Barbadian singer features a trio of multitasking products and sports eco-friendly ...

Beauty spots an emerging category with skin-friendly face coverings

British consumers are spending more than ever on skin care products and beauty brands are catering to the surge in ...

How Covid-19 and Zoom meetings have boosted the plastic surgery industry

Cosmetic surgeons in the US and UK have reported unprecedented levels of enquiries for injectables and invasive ...

World Oceans Day 2020: The beauty brands helping to protect the sea

The latest ways the cosmetics industry is championing ocean-friendly products and charity partnerships

Patrick Starrr finally has his own make-up brand without MAC Cosmetics

The mega-influencer is helping Luxury Brand Partners tap into the inclusive beauty movement

Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave step out for Gucci Beauty

The four talents will appear in the brand’s Bloom fragrance campaign shot at La Scarzuola, Italy