E.l.f. Beauty benefited from a boost in social media performance in the US in March, according to influencer marketing platform Traackr’s Top Ten Beauty Brands report for the month.
The US beauty business placed third on the overall list, with its month-on-month (MOM) ranking increasing three positions and five on an organic basis, compared with February 2026.
E.l.f. Beauty’s performance is based on Traackr’s analysis of creator marketing performance, which is shared exclusively with Cosmetics Business.
Brands are ranked based on the influencer marketing platform’s Brand Vitality Score (VIT) metric, which measures the “visibility, impact, and trust” of influencer content mentioning a brand.
However, the most striking leap in performance during the month was from Tula Skincare, which climbed 339 positions to reach fifth place in the overall list.
“Tula Skincare has activated in a way we have seen many brands begin to do again with giveaways,” Pierre-Loïc Assayag, Traackr CEO and co-founder, told Cosmetics Business.
“One post in particular went viral, and I think we will see more brands lean into giveaways as another lever to engage their community in the coming months.”
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