Coachella Valley Music & Arts Festival has returned to California – and with it comes several activations from beauty and wellness brands spanning hair, make-up, skin care, tanning and beyond.
The festival, held in Indio, California and located in the Coachella Valley within the Colorado Desert, takes place over two consecutive weekends (10 to 12 April and 17 to 19 April) with headline performances from singers Sabrina Carpenter, Justin Bieber, Karol G and Anyma, and headline sponsorship from the likes of Neutrogena, Wavytalk and more.
Dubbed by the internet the ‘influencer olympics’, Coachella not only lends itself as an opportunity to get products into the hands of thousands of festival goers, but also to reach global audiences beyond the festival site through activations, photo opportunities and more.
The first weekend of the festival saw huge brand engagement, with social media management company Dash Social reporting conversations around the event generated 883K mentions, 3.9 billion engagements and 63 billion impressions when analysing data from 7 to 13 April.
From Rhode and Dove, to GHD and Neutrogena, read on to discover the biggest beauty activations planned for Coachella 2026.
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The best beauty activations at Coachella 2026
e.l.f. Cosmetics’ Los Angeles takeover
E.l.f. Cosmetics has brought its community to the desert to celebrate its Drink It Up! Glow Reviver Melting Lip Balms, with a number of activations across the festival.
The brand is kicking off celebrations by inviting its community to the ‘e.l.f.fice’ in Los Angeles (LA), US, for a pre-festival get-ready-with-me (GRWM) experience, complete with tooth gems and lippie customisation bars.
E.l.f. Cosmetics has also implemented a number of disruptive out-of-home (OOH) activations with e.l.f.-branded cars and creator-led campaigns across LA.
It has also kept the experience going after dark with Nylon House and Neon Carnival, as well as turning attention to online through partnerships with livestreaming platform Twitch for real-time content from Coachella.
A Method to the Coachella madness
Keeping festival goers fresh and clean at Coachella is Method, which returns as Official Body Wash, Shampoo and Conditioner Sponsor with its largest activation to date.
This year, the brand is expanding beyond the festival grounds through an off-site experience created in partnership with retailer Ulta Beauty – the invite-only ‘Method Oasis’ which serves as both a content hub and immersive beauty and wellness destination.
At the festival, Method will have a presence both in the campground and main ground.
Within the main ground, Method invites festival-goers into immersive portals inspired by the sensory experience of using its products, where it will be sampling products.
Within the camp sites, Method will elevate festivalgoers' routines with a branded scooter that delivers quick hair and beauty touch-ups alongside free samples, as well as sampling to those in line for showers.
Hailey Bieber brings the world of Rhode to Bieberchella
Fresh off the announcement of Rhode’s first collaboration with founder Hailey Bieber’s husband and Coachella headliner, Justin Bieber, the brand hosted its first event alongside the festival to celebrate the launch of Rhode x The Biebers.
The invite-only event on 11 April, co-sponsored by retailer Sephora, brought together festival-goers, creators, and friends of the brand to offer a first look at
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