In addition to showcasing ethically sourced shea, canola, and coconut portfolios, a virtual reality experience will give attendees a deeper understanding of the challenges and impacts of the Kolo Nafaso FairWild-certified supply chain in West Africa. An on-stand cocktail hour at 17:00 on Tuesday and Wednesday will offer an opportunity to network with the team.
Self-exploratory counter highlights – Stand 3M20
- Discover inspirational next-generation skin, hair, and sun care formulations featuring award-winning shea and eco-conscious canola-derived emollients. Perfect for visitors seeking ideas for silicone-free, reef-friendly, and clean beauty solutions.
- Experience first-hand how changing the emollient can dramatically transform a product’s finish and sensory profile, and how to achieve diverse textures with a single INCI.
- Learn how to manage formulation challenges, such as post-production viscosity changes, unwanted crystallisation, and oxidative deterioration. Each challenge is accompanied by a consumer insight, highlighting actual issues experienced. Visitors can also test their knowledge of lipid oxidation with an ‘against the clock’ multiple choice quiz that challenges them to set the fastest time for all correct answers.
“The aim of the self-exploratory counters is to educate, inspire and engage visitors,” explains Elena Genesca Pont, Global Commercial Manager, AAK Personal Care. “We have created each counter around real formulator pain points and consumer needs - validated through trend research, strengthened by our own consumer insights study, and shaped by many years of experience in lipid technology. The activities are designed to empower formulators and industry professionals to make confident choices and become future-ready.”
Expert-Led AAK Sessions
- April 14 | 10:00–10:30 AM | Sustainability Zone Theatre Human Rights in Focus: What New EU Legislation Means for the Cosmetics Industry
- April 15 | 10:00–10:30 AM | Sustainability Zone Theatre Does Certification Drive Meaningful Impact for Smallholders and Brands?
- 15 April | 11:30–12:00 | Technical Seminar Theatre 4 Minimizing Post-Processing Viscosity Changes in Oil-in-Water Emulsions with High Shea Content
