Garnier is launching a global programme to address the “gap” when it comes to participation in environmental action, making it more “accessible” and “simple” for consumers.
The L’Oréal-owned beauty brand’s Collective for the Planet initiative is designed to help individuals better understand the challenges facing the planet and engage in practical action, with activations rolled out by Garnier with global NGOs which consumers can take part in.
The first iteration – called ‘Run for the Forest’ – will take place at the Schneider Electric Marathon de Paris race in Paris, France, on 12 April, held in support of WWF France’s forest preservation efforts, with Garnier aiming to mobilise 70,000 people to participate.
Garnier is also donating €50,000 linked to the marathon to WWF France’s support forest preservation and restoration efforts.
More than two thirds (70%) of people say they feel a responsibility to care for and protect nature, but only 14% volunteer regularly, according to Garnier’s recent A Natural Win-Win report, which surveyed 1,500 people across eight countries.
Remi Delrue, GM of Garnier France, told Cosmetics Business that Collective for the Planet responds to this “action gap” by using “global scale to turn individual passion into a collective movement for the planet”.
Delrue added: “The inspiration stems from our 120-year heritage of connecting nature and science.
“We realised that while our consumers are increasingly conscious, there is a disconnect between intention and impact.
“We wanted to move beyond just providing high-technology, sustainable formulas; we wanted to provide a platform where everyone can become an actor of change.
“Collective for the Planet bridges this gap by
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