The upcoming film release on everyone's lips is The Devil Wears Prada 2, and a number of beauty brands are tapping into the cult classic through partnerships, campaigns and product launches inspired by the film.
The 20th Century Studios film franchise is set to release on 1 May, with beauty and fashion fans globally eager to see what this next installment will bring.
A number of beauty brands have already secured partnerships with the film, including TRESemmé, which has been named the signature hair care brand for the upcoming release.
L’Oréal-owned Lancôme has also been named The Devil Wears Prada 2’s signature skin care brand.
Additionally, Tweezerman and Tangle Teezer are leaning into the cultural phenomenon by giving a number of their skus makeovers inspired by the film.
The Devil Wears Prada 2 is the sequel to The Devil Wears Prada – a 2006 film which has amassed a cult following.
The film follows the story of aspiring journalist Andy Sachs (played by actress Anne Hathaway), who takes a job as the Junior Personal Assistant to Priestly (portrayed by Meryl Streep), the ruthless, high-powered Editor-in-Chief of Runway magazine.
Read on to discover the best campaigns, partnerships and product launches tied to The Devil Wears Prada 2.
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TRESemmé
Unilever-owned TRESemmé has been named the signature hair care brand of The Devil Wears Prada 2.
TRESemmé’s campaign will extend to more than 40 markets globally, with special edition products launching in
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