Trinny London, the beauty brand of British fashionista Trinny Woodall, is launching a pop-up store in the US.
The four month-long activation, situated in New York, will open on 11 November and deliver personalised one-to-one appointments for make-up and skin care.
Trinny London’s holiday gift sets and exclusive Christmas offers will also be available, as well as a programme of special events.
The pop-up is the London-based beauty brand’s first owned store to open in North America and is part of Woodall’s business plan to crack the US in 2025.
Trinny London currently has a counter at shopping destination Saks Fifth Avenue in New York, which opened in June 2022.
Woodall previously told Cosmetics Business that Trinny London’s US sales are around 8%, with the aim to get this figure to 15% before considering a physical brand rollout.
The Trinny London Studio pop-up is situated on 124 Prince Street, New York.
It will be open Monday to Saturday from 11am to 7pm, and Sunday 12pm to 6pm.
Trinny London founder Trinny Woodall has delivered strong retail expansion this year
“For our founder Trinny, a New York store has always been the dream – and we cannot wait to welcome you to our new home,” the brand posted on Instagram.
“Whether you are a long-time lover of all things skin care or looking for a first-time Flush Blush, join our pro make-up artists and skin care specialists in-store to experience bespoke appointments, attend exclusive masterclasses and explore the full Trinny London collection.”
Six-year-old business Trinny London has been ramping up its retail expansion as it makes a play to boost its growth over the next financial year.
The digitally native brand opened its first flagship store in the UK in September and has opened more Trinny London shop-in-shops at British luxury department chain John Lewis.
Trinny London also has pre-existing concessions at Westfield shopping centres in Australia, and UK department stores Fenwick, Harvey Nichols and Liberty.
Lead image: A render of what Trinny London's US pop-up will look like.
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