Amanda May | Editor, CosmeticsBusiness.com and Pure Beauty magazine

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Analysis | Body Care | Colour Cosmetics | Digital | Finance | Fragrance | Hair Care | Ingredients | Logistics | Male Grooming | Manufacturing | Marketing | Media | Oral Care | Packaging | Recruitment | Regulatory | Research & Development | Retail | Skin Care | Sun Care | Sustainability | Training & Education | Wellness

Amanda is the Editor of CosmeticsBusiness.com and sister title Pure Beauty magazine, covering the latest news, trends and hot topics. She sits on the British Beauty Council's Media Advisory Board, helping to shape the future of the UK beauty industry.

Amanda May

Profile

Amanda May specialises in writing and editing for B2B publications in the beauty, spa and wellness industries. As Editor of CosmeticsBusiness.com, as well as sister publication Pure Beauty magazine, she is the main editorial contact for all industry news, launches, interviews and hot topics. She is also the key editorial contact for The Pure Beauty Awards.

Amanda also sits on the British Beauty Council Media Advisory Board, helping to shape the future of the UK beauty industry, and was previously Deputy Editor at leading salon-focused publication, Professional Beauty; the Associate Editor of World Spa & Wellness magazine; and has also written for Aesthetic Medicine.

Related content

Colour Cosmetics
Kiko Milano partners with Stabilo on limited-edition highlighter-shaped lip tints

Kiko Milano partners with Stabilo on limited-edition highlighter-shaped lip tints

The Stabilo x Kiko Milano limited-edition lip tint collection combines the Italian make-up brand’s expertise in cosmetics with the German writing instrument manufacturer’s iconic Boss Mini highlighters product design
Colour Cosmetics
Chanel unveils Swiss chalet-themed gifting suite at Harrods for festive season

Chanel unveils Swiss chalet-themed gifting suite at Harrods for festive season

The Chanel Holiday Season Animation shop-in-shop activation at London’s luxury department store Harrods is described as a ‘magical alpine escape’, offering exclusive festive gift sets and Holiday 2026 Collection items in a snowy gifting suite
Colour Cosmetics
Coty extends Marc Jacobs Beauty license for 40 years to secure ‘one of its core brands’

Coty extends Marc Jacobs Beauty license for 40 years to secure ‘one of its core brands’

Coty’s four-decade-long extension of its Marc Jacobs license with WHP Global and G-III Apparel Group will see it ‘accelerate’ the brand’s fragrance and make-up growth across categories and markets. This new deal extends a partnership in place since 2003
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Skin Care
Exclusive: Estée Lauder Companies’ Senior VP & General Manager, UK & Ireland, steps down

Exclusive: Estée Lauder Companies’ Senior VP & General Manager, UK & Ireland, steps down

Pernilla Nyberg has resigned as Estée Lauder Companies’ Senior VP & General Manager, UK & Ireland, and will be succeeded by Umair Ansari, who is currently serving as the company’s Senior VP & General Manager, Travel Retail EMEA & Americas
Ingredients
Puig CEO wants the company to become a ‘global dermocosmetics champion’

Puig CEO wants the company to become a ‘global dermocosmetics champion’

Puig CEO Jose Manuel Albesa spoke on the importance of the beauty company carving its place in the dermocosmetics category, bolstering its offering by taking full ownership of Isdin next year and planning to double the sales of Uriage by 2032
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Ingredients
Henkel UK&I bets on gloss treatments as hair care’s next big growth category

Henkel UK&I bets on gloss treatments as hair care’s next big growth category

With the hair gloss category’s value up 21% in the UK this year, Henkel Consumer Brands UK & Ireland is investing heavily in the low-maintenance, wash-out colour format via its Schwarzkopf’s Live brand, calling it the ‘most dynamic segment within colourants’
Skin Care
Dr.Jart+ signs Katseye’s Yoonchae Jeung as first North America Brand Ambassador

Dr.Jart+ signs Katseye’s Yoonchae Jeung as first North America Brand Ambassador

South Korean singer and Katseye girl group member, Yoonchae Jeung, is the new face of Dr.Jart+’s Premium BB Cream, building on the Estée Lauder Companies-owned brand’s ‘legacy’ of collaborating with Korea’s ‘most exciting artists’
Colour Cosmetics
Puig CEO unveils plan to become an €8 billion-plus beauty company by 2032

Puig CEO unveils plan to become an €8 billion-plus beauty company by 2032

Puig CEO Jose Manuel Albesa is aiming to exceed €8 billion in annual net revenues and become a top four premium beauty company by 2032. His ‘Vision 2032’ plan includes doubling down on prestige and niche fragrances, a focus on dermocosmetics and building out Charlotte Tilbury
Colour Cosmetics
L’Oréal Paris appoints Adria Arjona Global Ambassador as it enters ‘vibrant new chapter’

L’Oréal Paris appoints Adria Arjona Global Ambassador as it enters ‘vibrant new chapter’

The French beauty brand has appointed Adria Arjona Global Ambassador to show what its famous ‘I'm Worth It’ slogan means in 2026, with the Puerto Rican actress starring in a new L’Oréal Paris campaign that celebrates cultural connection and community pride
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Colour Cosmetics
Fenty Beauty moves into ‘wearable beauty tech’ with Casetify phone accessories range

Fenty Beauty moves into ‘wearable beauty tech’ with Casetify phone accessories range

Singer Rihanna’s Fenty Beauty has teamed up with Casetify on a limited edition collection that spans phone cases, straps and charm hooks, and also securely pairs miniature versions of the make-up brand’s hero skus with the accessory brand’s hands-free technology
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Retail
Sephora unveils Seth Rogen as 2026 holiday campaign star following ‘Sethphora’ marketing stunt

Sephora unveils Seth Rogen as 2026 holiday campaign star following ‘Sethphora’ marketing stunt

Sephora US and Canada has partnered with comedic actor Seth Rogen on its 2026 ‘We All Sephora’ Christmas campaign following the retailer’s recent guerrilla marketing stunt, aiming to make beauty gifting ‘more approachable, personal and fun’
Colour Cosmetics
Estée Lauder names Executive Director, Global Communications, Make-up Brands to drive ‘relevance’

Estée Lauder names Executive Director, Global Communications, Make-up Brands to drive ‘relevance’

Rachele Testa Schaefers has joined Estée Lauder Companies as Executive Director, Global Communications, Make-up Brands to lead ‘a social-first, culture-led’ strategy for the portfolio, including MAC Cosmetics and Bobbi Brown Cosmetics