Amanda May | Editor, CosmeticsBusiness.com and Pure Beauty magazine

Articles and archive:

Analysis | Body Care | Colour Cosmetics | Digital | Finance | Fragrance | Hair Care | Ingredients | Logistics | Male Grooming | Manufacturing | Marketing | Media | Oral Care | Packaging | Recruitment | Regulatory | Research & Development | Retail | Skin Care | Sun Care | Sustainability | Training & Education | Wellness

Amanda is the Editor of CosmeticsBusiness.com and sister title Pure Beauty magazine, covering the latest news, trends and hot topics. She sits on the British Beauty Council's Media Advisory Board, helping to shape the future of the UK beauty industry.

Amanda May

Profile

Amanda May specialises in writing and editing for B2B publications in the beauty, spa and wellness industries. As Editor of CosmeticsBusiness.com, as well as sister publication Pure Beauty magazine, she is the main editorial contact for all industry news, launches, interviews and hot topics. She is also the key editorial contact for The Pure Beauty Awards.

Amanda also sits on the British Beauty Council Media Advisory Board, helping to shape the future of the UK beauty industry, and was previously Deputy Editor at leading salon-focused publication, Professional Beauty; the Associate Editor of World Spa & Wellness magazine; and has also written for Aesthetic Medicine.

Related content

Body Care
Shark, Makeup by Mario and Dcypher crowned Pure Beauty Awards 2026 winners

Shark, Makeup by Mario and Dcypher crowned Pure Beauty Awards 2026 winners

Dcypher, Jo Malone London, Sculpted by Aimee, Makeup by Mario and Shark are among the beauty brands crowned the best in the business across 21 categories at the Pure Beauty Awards 2026, which took place at London’s Grosvenor House in the UK
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Packaging
Beauty’s stackable packaging is making a cool comeback

Beauty’s stackable packaging is making a cool comeback

Although not a new concept, stackable beauty compacts are gaining traction once again, with brands such as Prada Beauty, Jordana Ticia, Nudestix and SimiHaze all investing in the format as a way to deliver more personalisation and play in packaging
Sustainability
L’Oréal Travel Retail and Avolta target 10% in refillable fragrance solutions at travel hubs by 2030

L’Oréal Travel Retail and Avolta target 10% in refillable fragrance solutions at travel hubs by 2030

L’Oréal Travel Retail has signed a joint Sustainability-Linked Business Plan with Avolta, a global travel experience retailer, to expand refillable fragrance formats at its international travel hubs, as well as lower supply chain emissions and scale circular solutions
Skin Care
Galderma to buy ZO Skin Health for $1.5 billion to strengthen dermatology portfolio

Galderma to buy ZO Skin Health for $1.5 billion to strengthen dermatology portfolio

Galderma has signed an agreement to buy physician-dispensed brand ZO Skin Health to expand its dermatological ​skin care offering in ‘the fast-growing medical-grade skin care segment’. The deal could close as early as Q4 2026
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Hair Care
Spice Girls’ Mel B teases launch of her own curl-focused hair care brand

Spice Girls’ Mel B teases launch of her own curl-focused hair care brand

Melanie Janine Brown, who went by ‘Scary Spice’ in award-winning UK girl group Spice Girls, has teamed up with celebrity hairdresser Rory McPhee to create a hair range, MPWR, focused on ‘achieving healthy curls, simplified’, which will debut next year
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Marketing
British Beauty Council names Bridgerton actor Golda Rosheuvel ambassador

British Beauty Council names Bridgerton actor Golda Rosheuvel ambassador

Golda Rosheuvel, who plays Queen Charlotte in Netflix's period drama Bridgerton, has been appointed the new face of the British Beauty Council, working with the industry body to help raise awareness of the social and cultural value of UK beauty
Manufacturing
Estée Lauder invests €5.7 million into water resilience at Belgium manufacturing plant

Estée Lauder invests €5.7 million into water resilience at Belgium manufacturing plant

The beauty giant is funding a new advanced water infrastructure at one of its largest manufacturing sites, Oevel in Belgium, designed to keep water in use for longer throughout operations – aiming to save approximately 25 million litres of water annually
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Fragrance
Creed opens first UK boutique outside of London in a thriving Northern beauty hub

Creed opens first UK boutique outside of London in a thriving Northern beauty hub

The L’Oréal-owned fragrance house has opened a 525sqft standalone store in the ‘dynamic cultural’ centre of Manchester, bringing Creed’s luxury craftsmanship to one of the UK’s biggest Northern beauty hotspots in a bid to expand its reach
Ingredients
Merit expands its presence in fragrance with second scent launch, New Wave

Merit expands its presence in fragrance with second scent launch, New Wave

The minimalist beauty brand is extending its fragrance offering with New Wave L’Extrait de Parfum, which claims to break ‘the traditional rules of perfumery’ by reimagining a classic Ambre 83 structure. It follows on from the success of Merit’s first fragrance launch, Retrospect
Colour Cosmetics
Estée Lauder Companies appoints Gaétane Baudry to lead Bobbi Brown Cosmetics’ ‘digital evolution’

Estée Lauder Companies appoints Gaétane Baudry to lead Bobbi Brown Cosmetics’ ‘digital evolution’

The beauty giant has named beauty veteran Gaétane Baudry as Senior VP/Global General Manager to accelerate the make-up brand’s growth and enhance its ‘relevance across markets’
Finance
Rituals pledges €20 million to improve youth mental wellbeing worldwide

Rituals pledges €20 million to improve youth mental wellbeing worldwide

The Dutch beauty brand is investing €20m in youth mental wellbeing programmes over the next two years to help ‘proven approaches reach more young people’, supporting initiatives focused on creating ‘resilience’ and ‘connection’
Colour Cosmetics
Tower 28 to host first-ever pop-up with Sephora to celebrate its community

Tower 28 to host first-ever pop-up with Sephora to celebrate its community

The beauty brand by Amy Liu is hosting beach-themed pop-up, Sensitive Club, in Venice, California, this month, claiming to be a ‘love letter’ to its fans and ‘an exercise in community-building’