Amanda May | Editor, CosmeticsBusiness.com and Pure Beauty magazine

Articles and archive:

Analysis | Body Care | Colour Cosmetics | Digital | Finance | Fragrance | Hair Care | Ingredients | Logistics | Male Grooming | Manufacturing | Marketing | Media | Packaging | Recruitment | Regulatory | Research & Development | Retail | Skin Care | Sun Care | Sustainability | Training & Education | Wellness

Amanda is the Editor of CosmeticsBusiness.com and sister title Pure Beauty magazine, covering the latest news, trends and hot topics. She sits on the British Beauty Council's Media Advisory Board, helping to shape the future of the UK beauty industry.

Amanda May

Profile

Amanda May specialises in writing and editing for B2B publications in the beauty, spa and wellness industries. As Editor of CosmeticsBusiness.com, as well as sister publication Pure Beauty magazine, she is the main editorial contact for all industry news, launches, interviews and hot topics. She is also the key editorial contact for The Pure Beauty Awards.

Amanda also sits on the British Beauty Council Media Advisory Board, helping to shape the future of the UK beauty industry, and was previously Deputy Editor at leading salon-focused publication, Professional Beauty; the Associate Editor of World Spa & Wellness magazine; and has also written for Aesthetic Medicine.

Related content

Finance
Ulta Beauty adds specialty retail executive to board of directors

Ulta Beauty adds specialty retail executive to board of directors

Brieane Olson, CEO of Pacific Sunwear, will join Ulta Beauty’s board of directors at the end of the month, bringing more than 20 years experience in specialty retail to the role
Fragrance
Dior spotlights hero fragrance Miss Dior with flower-themed pop-up

Dior spotlights hero fragrance Miss Dior with flower-themed pop-up

The LVMH-owned luxury house is telling the story of its bestselling perfume Miss Dior at The House of Miss Dior activation in California, and giving an exclusive preview of the fragrance’s new campaign film starring Brand Ambassador Natalie Portman
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Retail
Space NK opens waitlist for 2026 beauty advent calendar packed with ‘bestsellers’

Space NK opens waitlist for 2026 beauty advent calendar packed with ‘bestsellers’

The 2026 Space NK Beauty Advent Calendar goes on sale on 10 September and builds on the success of the British beauty retailer’s 2025 edition, which sold out in 2.5 weeks. It retails for £275, but claims to contain more than £1,200 worth of products
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Fragrance
Neal’s Yard Remedies ramps up store footprint and breaks into fragrance to mark 45th anniversary

Neal’s Yard Remedies ramps up store footprint and breaks into fragrance to mark 45th anniversary

The natural British beauty chain has doubled down on what makes it ‘special’ to mark this milestone, expanding its UK store footprint, unveiling its first-ever mood-boosting fragrances, streamlining its labels and enhancing its hero Wild Rosehip range
Marketing
Supplement brand Broc Shot lands Kim Kardashian as Brand Advocate

Supplement brand Broc Shot lands Kim Kardashian as Brand Advocate

Kardashian, a reality television star and owner of Skims, has joined Los Angeles wellness brand Broc Shot as Brand Advocate after her own experience of incorporating the product into her psoriasis routine
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Research & Development
Exclusive: Estée Lauder Companies partners with UK university to ‘advance’ complexion shade-matching science

Exclusive: Estée Lauder Companies partners with UK university to ‘advance’ complexion shade-matching science

The beauty giant is collaborating with the University of Leeds on a research project that uses advanced psychophysical methods to tackle one of make-up’s ‘most persistent challenges’ – accurate shade-matching of complexion products
Retail
Sephora at Kohl’s tours major US universities with Beauty Corner activation

Sephora at Kohl’s tours major US universities with Beauty Corner activation

The beauty retailer and department store chain’s joint activation, Sephora at Kohl’s Beauty Corner, is popping up at three US universities this month to help students feel ‘confident’ during sorority recruitment week
Colour Cosmetics
Charlotte Tilbury opens waitlist for ‘magical’ 2026 beauty advent calendar

Charlotte Tilbury opens waitlist for ‘magical’ 2026 beauty advent calendar

The Puig-owned make-up brand’s £170 Hollywood Beauty Wonderland advent calendar goes on sale 10 September, but beauty lovers can sign up to the waitlist now as the company expects ‘phenomenal demand’ for the item
Finance
John Lewis’ Managing Director Peter Ruis steps down to ‘pursue new projects’

John Lewis’ Managing Director Peter Ruis steps down to ‘pursue new projects’

Ruis, who has served as Managing Director of the British department store chain for nearly three years, is exiting the business in September. He will be succeeded by retail veteran Will Kernan
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Ingredients
CeraVe’s game plan to become a leading dermocosmetics sun care brand

CeraVe’s game plan to become a leading dermocosmetics sun care brand

The L’Oréal-owned drugstore brand, which recently launched its first sun protection range, is on a mission to become a top five dermocosmetics sun protection brand globally. But can the ceramide skin care player dominate in the sun care space?
Fragrance
Selena Gomez’s Rare Beauty unveils second eau de parfum Rare Beginnings

Selena Gomez’s Rare Beauty unveils second eau de parfum Rare Beginnings

Fruity-floral eau de parfum Rare Beginnings has been launched to ramp up the beauty brand’s fragrance offering, following the success of Gomez’s first scent, Rare, in July 2025. It is available exclusively at Sephora
Colour Cosmetics
L’Oréal names new Chief Diversity, Equity & Inclusion Officer, North America

L’Oréal names new Chief Diversity, Equity & Inclusion Officer, North America

The beauty giant has promoted Rahquel Purcell to Chief Diversity, Equity & Inclusion Officer, North America, succeeding Liliahn Majeed, who has decided to leave L’Oréal after three years of service