Amanda May | Reporter

Articles and archive:

Analysis | Body Care | Colour Cosmetics | Digital | Distribution | Finance | Fragrance | Hair Care | Ingredients | Male Grooming | Manufacturing | Marketing | Media | Packaging | Recruitment | Regulatory | Research & Development | Retail | Skin Care | Sun Care | Sustainability | Training & Education | Wellness

Amanda is a Beauty Editor with more than ten years experience, covering the latest news, trends and hot topics. She also sits on the British Beauty Council's Media Advisory Board

Profile

<p>Amanda May specialises in writing and editing for B2B publications in the beauty, spa and wellness industries. As Editor, she is the main editorial contact for all industry news, launches, interviews and hot topics on CosmeticsBusiness.com, as well as in sister publication Pure Beauty magazine. She is also the key editorial contact for The Pure Beauty Awards.</p>

<p>Amanda also sits on the British Beauty Council&#39;s Media Advisory Board, helping to shape the future of the UK beauty industry, and was previously Deputy Editor at leading salon-focused publication, Professional Beauty; the Associate Editor of World Spa & Wellness, and has written for Aesthetic Medicine.</p>

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Related content

Fragrance
Essential Parfums receives investment from Style Capital to support international expansion

Essential Parfums receives investment from Style Capital to support international expansion

The fast-growing Parisian niche fragrance house has been backed by private equity firm Style Capital, with the aim of taking Essential Parfums to the next level in terms of product offering and distribution
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Finance
Fake followers, real risks: 5 ways brands can deal with social media impersonators

Fake followers, real risks: 5 ways brands can deal with social media impersonators

Fraudulent accounts on social media pretending to be beauty companies is a growing issue, posing a threat to customer safety and brand integrity. Iona Silverman from law firm Freeths reveals what entrepreneurs should do when fake accounts appear
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Hair Care
GHD unveils first AI-powered styler that turns traditional heat technology on its head

GHD unveils first AI-powered styler that turns traditional heat technology on its head

The hair tools brand has launched artificial intelligence (AI)-powered GHD Sculpt to mark its 25th anniversary, which it claims will disrupt the industry – a styler that measures hair temperature instead of plate temperature to deliver ‘zero damage’
Skin Care
Rituals issues warning to community about fake accounts impersonating the brand

Rituals issues warning to community about fake accounts impersonating the brand

The Dutch beauty brand has alerted its consumers about fraudulent social media accounts impersonating the brand and its employees, stating, ‘we take this matter very seriously and are in contact with all affected social platforms’
Retail
Liberty invites UK artists to design its 2027 beauty advent calendar in open call

Liberty invites UK artists to design its 2027 beauty advent calendar in open call

The luxury department store is asking UK artists to submit their vision for its popular beauty advent calendar, with the winner’s design being used in 2027. This is the first time Liberty has opened the creative process to the wider artistic community
Finance
How Olive Young’s debut US stores have performed in numbers

How Olive Young’s debut US stores have performed in numbers

The K-beauty retailer has unveiled its first month performance metrics for its first-ever US stores in Pasadena and Century City, reporting ‘remarkable momentum’ and the potential for 11 additional sites in premium California shopping destinations
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Skin Care
CeraVe’s expands initiative to deliver free dermatological care access to uninsured individuals

CeraVe’s expands initiative to deliver free dermatological care access to uninsured individuals

The L’Oréal-owned brand has expanded its partnership with the National Association of Free & Charitable Clinics (NAFC) with a long-term initiative which will provide free skin checks to those in underserved communities in America, launching on World Skin Health Day
Body Care
Unilever promotes Hanny van Amerongen to Chief R&D Officer for Personal Care

Unilever promotes Hanny van Amerongen to Chief R&D Officer for Personal Care

Van Amerongen, who has worked for Unilever for more than 14 years, will now oversee research and innovation in the consumer goods giant’s personal care division, which includes brands Dove, Rexona, LUX and Axe
Packaging
Charlotte Tilbury on beauty dupes: ‘When you dupe, you dupe the consumer’

Charlotte Tilbury on beauty dupes: ‘When you dupe, you dupe the consumer’

The make-up artist who founded Charlotte Tilbury has spoken out against beauty dupes once again in a new interview with BBC News, stating that copycat items are ‘not performing the way my products do’
Body Care
Olive Young is bringing its K-beauty festival to the US for the first time

Olive Young is bringing its K-beauty festival to the US for the first time

Olive Young’s signature K-beauty festival will take place in Los Angeles this August as the Korean retailer looks to accelerate its footprint in America. The Olive Young Festa LA 2026 will bring together 55 Korean brands across 50,000sqft
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Skin Care
The untold story of Elizabeth Arden’s Eight Hour Cream Skin Protectant

The untold story of Elizabeth Arden’s Eight Hour Cream Skin Protectant

The Revlon-owned beauty brand lifts the lid on how its 96-year-old Eight Hour Cream Skin Protectant became, and has remained, a category-defining skin care item in Cosmetics Business’ ‘Untold Story’ series
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Body Care
Exclusive: Beauty delivered £28.3 billion to the UK economy in 2025 despite economic headwinds

Exclusive: Beauty delivered £28.3 billion to the UK economy in 2025 despite economic headwinds

The UK’s beauty and personal care sector's growth rate slowed slightly in 2025, but the sector remained resilient, delivering a valuable GDP contribution to the UK economy despite rising costs, tariffs and more, says the British Beauty Council