Pure Beauty

Sephora reveals November opening date for new UK store

By Julia Wray | Published: 5-Nov-2024

The 4,593sqft space in Kent is the LVMH-owned beauty retailer’s seventh in the country

Sephora has announced that its next UK store will open on 27 November. 

The Bluewater Shopping Centre location is the latest to open under the LVMH-owned beauty retailer’s UK expansion strategy. 

Sephora announced the Kent destination, its seventh UK store, this summer

And has since revealed its eighth store in the country will open in Liverpool next spring. 

Customers at the Bluewater location will be able to shop from brands including Makeup by Mario, GXVE by Gwen Stefani and Haus Labs by Lady Gaga. 

The 4,593sqft store will also stock TikTok-favourite disruptors like Topicals.  

Further activations include Sephora’s ‘beauty playgrounds’, featuring in-store services, ranging from on-the-go treatments to a full-hour ‘glam look’.

Elemis, Dermalogica and Seasonly, meanwhile, will offer a menu of facials, while Benefit will provide BrowBar services and Dyson will dry style hair.

Sephora UK’s Managing Director, Sarah Boyd, said: “We are thrilled to continue this momentum of our rapid growth by opening Sephora stores in key shopping destinations such as the iconic Bluewater Shopping Centre. 

“We have loved seeing the enthusiasm and appetite from our customers around the UK of where they would like us to show up, inspiring us to roll out more of our ‘beauty playgrounds’ and unparalleled shopping experiences to some of the nation’s most beloved retail destinations such as Bluewater.”

The retailer returned to the UK with its first store in Westfield London in March 2023.

Since then, it has established venues in British shopping hubs including Manchester’s Trafford Centre and Newcastle’s Eldon Square and MetroCentre.

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